Advertising and Bonus Chapters

These bonus chapters and advertising art files are provided in PDF format.

Click here to access the files (link opens in a new window).

About Steve Cone

With more than thirty-five years at the top of the profession, Steve Cone, chief marketing officer for Epsilon, a leading provider of data-driven marketing technologies, has led campaigns for many companies including Citigroup, American Express, Fidelity, Apple, and United Airlines, as well as environmental groups, and presidential campaigns for both major parties. He is also the author of Steal These Ideas.

Of Cone, the Chicago Sun Times says, “Like most marketing executives whose opinions we respect, Cone is both cogent and blunt.” The Wall Street Journal says, Cone “doesn’t merely offer advice but unabashedly tells us what to do. He gets away with this less because of his advertising pedigree than because of the logic of the case he makes.”

Cone lives in New York City.